easyJet sponsor Luton Town FC
01.08.09
easyJet has signed a two-year shirt sponsorship deal with Luton Town Football Club, who were relegated from the football league at the end of last season. The new look kit features orange shirts with the white logo of the airline - and was unveiled at a pre-season friendly against a Manchester United XI at Kenilworth Road this week.
Sophie Dekkers, easyJet's commercial manager, said: ‘We are pleased to sponsor Luton Town. The club is run for the benefit of the community and has extensive outreach programmes, providing a focus and after school activity for young people across the region.'
‘The families the club reaches are our potential customers. And given that our Head Office is in Luton, getting involved in this way seemed like a natural fit for both parties. It's nice to be able to help.’
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