easyJet launch first major TV ads
03.10.11
easyJet will launch its first major television advertising campaign this week, attempting to lure business passengers from airlines such as British Airways, Lufthansa and Air France-KLM. The campaign consists of a series of three 20-second clips, featuring music from Liverpool band The Wombats, launching on Wednesday (October 5) on television in the UK and continental Europe.
Chief Executive Officer Carolyn McCall has made raising easyJet’s share of the business-passenger market a cornerstone of her strategy. The airline announced last month that it will report record pretax earnings for the year to the end of September as demand for business flights and short-haul travel lift revenue.
To book a luton airport hotels or luton airport parking at the lowest price, click on these links to two great luton airport car parking and luton airport hotel price comparison pages.
