easyJet award PR contract
13.11.08
Luton Airport based airline easyJet has awarded its PR contract to Scots agency, Beattie Communications. The agency beat off competition in a five-way pitch to win the UK-wide account, the first time easyJet has engaged external help.
David Osborne, easyJet's commercial manager, said: ‘We were struck by Beattie’s creativity and loved the team’s pro-active approach. The ideas they presented were on message and will inject more life and fun into the easyJet brand.’
Beattie’s first campaign will launch the airline’s new route from Gatwick to Helsinki. Beattie will work with easyJet to evolve the brand to enhance its appeal to both leisure and business passengers.
easyJet's in-house PR team will continue to handle the press office function, with the new agency focusing on travel features, sponsorships, stunts and raising the airline's profile across the regions.
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