Local recruitment boosts easyJet staff satisfaction
16.06.08
easyJet has enjoyed a sharp rise in staff satisfaction levels after introducing a scheme to recruit European employees from their home countries, Personnel Today reports.
The 'Turning Europe Orange' project, introduced early last year, has seen the airline recruit staff from across Europe under terms and conditions unique to the countries they live in, rather than relying on UK based cabin crew to operate pan-European flights.
easyJet's 'People Director', Mike Campbell, told the magazine that the project - which he said is unique to the airline industry - has helped satisfaction levels for the company's 9000 Europe-wide staff jump from 69% in 2005, to 82% in 2007.
He told Personnel Today: ‘Over the past 18 months, we have shifted from being a UK airline to a European airline. By recruiting staff on their own country's terms and conditions, we can attract employees on a par with flag carrier airlines across Europe.’
‘There is a definite link between this project and improving staff satisfaction. Staff are able to talk to passengers in their own language.’
Mr Campbell denied easyJet's UK arm was feeling the effect of the credit crunch, and said that Europe presented opportunities for expansion because it was not over-crowded with low-cost airlines.
He said: ‘Traditionally, easyJet was driven by a UK-focused marketplace. But Europe is now a very opportune market for us. Low-cost travel is opening up, and we are now able to attract local people to work for us.'
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