JCDecaux retains airport advertising contract
18.09.10
JCDecaux has retained the multimillion pound 5 year advertising contract for Luton Airport after a competitive pitch. The Outdoor media company has managed the outdoor advertising at the airport since 2000. As part of the new contract it will introduce digital panels into the departure lounges and large format digital screens elsewhere around the airport.
Julie France, managing director of JCDecaux Airport UK, said: ‘We plan to introduce the very latest in digital advertising technology at Luton Airport. This will help maximise advertising revenue for local and national advertisers and enhancing the passenger experience.’
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