easyJet move advertising account
21.10.08
easyJet has consolidated its £20m pan-European advertising and direct marketing accounts with Publicis, in a move that has seen Ogilvy Group lose the business. It is the first time the airline has put the two accounts with one agency, Marketing Week reports.
Publicis was awarded the business following a pitch against Ogilvy and another undisclosed agency. Initially, it will work on continuing the airline's ‘Objects’ campaign with new radio and online ads. However, the airline told Marketing Week that it will focus on ‘innovating the marketing activity’ for the brand in the future.
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