Which? says easyJet is favourite flights website
26.04.08
Low-cost airline easyJet has Britain's favourite flight-booking website, according to a new survey by Which?. The news comes a week after Hitwise said that easyJet was the UK's most poplar transport website.
A survey in the Which? Holiday magazine found that flights are the most popular online travel purchase and 20% of those surveyed said easyJet is the best. British Airways came a close second with 18% of respondents positively rating its website.
Lorna Cowan, editor of Which? Holiday, said: ‘While value for money is clearly important, ease of use is even more important. A website that is easy and quick to use could well turn a browser into a buyer.’
The survey suggested that the most important features of a good booking website are ease of use, followed by value for money, and the ability to filter search results and compare different hotels or destinations.
People hate websites that require registration before searching, as well as websites that take a long time to load. They also want flexibility with search dates.
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